The Share the Love Event
Giving back when other car companies sell big red bows.
Around the holidays almost every car company comes out with a commercial with big red bows adorning their vehicles. Subaru, a brand built on love, decided to do things different. Instead of encouraging others to buy for themselves, Subaru invited them to do it for others.
Bringing the love closer to home.
A few years after the launch of the event, Subaru added hometown charities, inviting Subaru dealers across the country to choose a local charity to give back to. It was an immediate hit with new Subaru owners, making hometown charities the top choice to donate to.