Elevated and playful

When I started working on Talenti it was a startup gelato brand. To stand out I developed an elevated, playful voice that mirrors the brand’s obsession with craftsmanship and flavor. Copy balances premium cues with warm, human storytelling, bringing their chef-crafted process to life in a way that feels indulgent but accessible. This refreshed tone was intentionally crafted to work across product pages, digital storytelling, and brand campaigns.